Bluenotes Boycott Ended
They have apologized etc.
February 22, 2007
Mr. Brent Farrington
National Deputy Chair
Canadian Federation of Students
170 Metcalfe St., Suite 500
Ottawa, ON K2P 1P3
Dear Mr. Farrington,
We want to apologize that T-shirts carried in our stores caused insult and offense to the public and to your organization’s ‘No Means No’ initiatives.We are a company committed to reflecting the values of our customers. The slogan carried on the Tshirts did not reflect those values and was a mistake. We recognize the social responsibility that comes with being one of Canada’s foremost retailers and assure you that we will be more vigilant with the products we produce.
We want to assure you that we removed all the T-shirts carrying the offending slogan from our 116 stores on February 18, 2007. We are also inviting the Canadian Federation of Students (CFS) to work with us to develop a line of T-shirts that reflect our common values. A portion of proceeds from these t-shirts will go
back to the CFS to help ensure that that the integrity of your ‘No Means No’ campaign is maintained and reinforced through continued communications initiatives.Again, please accept our apologies on behalf of Bluenotes and our employees. We strongly support the work you and your organization conduct.
Sincerely,
Michael Roden Lee Yaroschak
President Vice President of Merchandising
Bluenotes Bluenotes
